What's Inside

From personalized messages that grab attention in seconds to virtual stores built in hours—not weeks—AI is transforming digital commerce.

In this RetailTech report, we explore how AI/ML (machine learning) and GenAI (generative AI) technologies are redefining every step of the customer journey—from awareness and consideration to purchase and retention.

How can retailers adapt to shrinking consumer attention spans? And what does it take to create seamless, personalized experiences across online and in-store channels? Dive into our insights to find out.

We cover key topics including digital marketing and personalization, retail media, virtual stores and more.

Data in this research report include:

• US e-commerce and total sales market size and projected growth, 2024–2029E
• Proprietary US consumer survey findings—Adoption of virtual stores among US-based brands and retailers, and the impact of this technology on sales performance

Companies mentioned in this report include: 7-Eleven, Instacart, Obsess, Persado, Quad, Saks Global, Salesforce

Other relevant research:

• Data and AI in Retail Media—Collaboration and Data Cleansing Illuminate the Way Forward
• Retail 2025: 10 AI Trends—An Inflection Point in the GenAI Revolution
• All our coverage of AI in retail and retail media
• More research reports on digital commerce
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.