What's Inside

As online grocery shopping has become the norm for many consumers, retailers must treat e-commerce as a primary channel, delivering a seamless, full-basket experience and finding sustainable ways to offset the high costs of delivery without alienating value-conscious shoppers.

In our eighth annual US online grocery survey, we explore the purchasing patterns of online grocery shoppers, including their product choices, preferred retailers and fulfillment preferences. The basis of this report is our survey of 2,004 US consumers conducted in April 2025. The consistency of many of our survey questions enables us to build up trend data from our first survey, which we first ran in 2018.​

Proprietary survey data in this research report include:

• Proportions of US shoppers who have bought and expect to buy groceries online, 2018–2025
• Proportion of all grocery shopping done online by online grocery shoppers, 2018–2025
• Most popular online grocery retailers, 2023–2025
• Categories that online grocery shoppers have purchased, 2023–2025
• Grocery shoppers’ reasons for planning to shop online in the coming year

Companies mentioned in this report include: Albertsons, Aldi, Alimentation Couche-Tard, Amazon, BJ’s Wholesale Club, Costco Wholesale, Dollar General, Dollar Tree, DoorDash, Grocery Outlet, Instacart, Kroger, Publix, Target, Walmart

Download the associated infographic of selected findings from this research report: US Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance—Infographic

Other relevant research:

• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.